CONGRATULATIONS TO HOUSEPARTY!!!!!!!!!!!!!

Description:

2008 Forrester Groundswell Awards Winners

We've pored over all 150 entries. These were difficult choices -- the quality of social applications improved markedly in 2008, and many were excellent, with real proof of business value. Today we announce the best of the best -- the winners by category. Here they are, with links to their entries:

Energizing

Hershey's Bliss House Party by House Party. A campaign to introduce a new line of little chocolates. Pitch: sign up for a party, get bags of the chocolates, share the product. Those who participated got to do a party blog or upload photos or videos. Result: They energized 10,000 parties, reached 129,000 people, and say their campaign was seen by 7 million people. Overwhelmingly positive response, most people hadn't seen the product before, but after the parties, most said they really like it.

 Winners are shown in green.

Energizing

• ABC Lost Theories by Mzinga
• “Do You Deliver” by OPI and SheSpeaks
• EA Skate Reel by Blast Radius
• Hershey’s Bliss House Party by House Party
• Oracle “The Customer Collective” by Oracle Passenger
• Next Gretsch Greats by Jackson Spalding
• (Re-) Meet Martha Stewart by Reprise Media

Wow, pretty impressive. Go Houseparty! Go hosts!